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Pharmaceutical Ads in Medical Journals Are
Often Deceiving
The study of about 100 promotional claims for blood pressure and cholesterol-lowering drugs in medical journals found that references to research studies did not support the advertisements’ claims 44 percent of the time.
For blood pressure medications, references were misleading 69 percent of the time, and about 20 percent of ads for cholesterol-lowering medication were misleading. These ads referenced studies that had involved specific groups of people, such as people who had just had a heart attack, but then recommended the use of the involved medications for a different group of people or the general population.
Drug companies spent more than $19 billion last year to promote their products to consumers and doctors. That is nearly double the amount that was spent four years ago.
Americans will spend over $500 billion on drugs this year.
Does anyone out there really believe that Americans are getting half a trillion dollars of benefits from these drugs? Drug companies are not doing this by accident. They have also been able to change the rules so they can now market to consumers directly, as you’ve seen on TV. It is no wonder why two-thirds of doctor visits result in a drug prescription.
Source: Lancet. January 4, 2003;361:10-11,27-32
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